Handcrafting adventures in Ecuador and Peru since 1979
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All you need is Ecuador

“All you need is Ecuador” International campaign

On April 1st, 2014, Ecuador’s Ministry of Tourism launched an ambitious promotional campaign to make Ecuador known as a leading tourist destination in South America. The campaign consisted of putting up giant letters featuring an emblematic tourist product/image in 19 cities around the world to make up the slogan – All you need is Ecuador. For 10 days, people in these cities could learn about the different regions, activities and experiences that the country offers. A major role in this campaign was the promotional video (copied here) that shows exceptional footage of Ecuador’s landscapes with an adapted version of the famous song “All you need is love” by the Beatles. We invite you to watch and share this video and be inspired by the many wonders that await you in Ecuador.